Political Ads on TV, Social Media Need ECI Clearance in Poll-Bound States

The Election Commission of India has made it mandatory for political parties and candidates to secure prior clearance for campaign advertisements before releasing them across electronic and digital platforms in poll-bound states.

The directive covers Assembly elections in Assam, Kerala, Puducherry, Tamil Nadu and West Bengal, along with bypolls in six other states.

Pre-Certification Now Compulsory

In its latest directive, the poll body stated that no political advertisement can be published or broadcast without approval from the Media Certification and Monitoring Committee (MCMC). The rule applies to all forms of electronic media — including television, radio, audio-visual displays in public places, e-papers, bulk SMS and voice messages — as well as internet-based platforms and social media.

Importantly, the requirement extends beyond recognised political parties to include candidates, individuals, and organisations involved in political messaging. All such content must be pre-certified by the concerned MCMC before being made public.

Tight Watch on Online Content

With digital platforms playing a key role in modern campaigns, the ECI has placed strong emphasis on regulating online political advertising. It has directed that no campaign material be shared on websites or social media without prior approval.

MCMCs have also been tasked with keeping a close watch on suspected cases of paid news and taking necessary action to curb violations. Candidates will additionally need to declare their official social media accounts in their nomination affidavits, a step aimed at improving transparency in digital campaigning.

Disclosure of Campaign Spending

Referring to provisions under the Representation of the People Act, 1951, the Commission said political parties must submit detailed expenditure statements, including spending on internet and social media campaigns, within 75 days after the completion of elections.

Move Aimed at Fair and Clean Polls

The directive follows a meeting held on March 19, 2026, involving election officials, police and IT nodal officers, along with representatives from social media platforms. The focus of the meeting was to ensure strict enforcement of election norms and to address the spread of misinformation, disinformation, and fake news during the poll period.

With these measures, the ECI is seeking to tighten control over political advertising and ensure greater transparency and fairness in an increasingly digital election environment.